Benefits of blogging for your small business

Without meaning to sound too doom and gloom! Unless you have been living under a rock for the past couple of years, you will be only too aware that we are heading for a steep global economic downturn. As a small business navigating through these tricky times ahead, it is more important than ever that we do everything in our power to be seen and heard.

People are already beginning to tighten their belts and question their non-essential spending, and with the situation only set to get worse small businesses need to dig deep and develop strong marketing strategies which focus on building their visibility.

Did you know that writing regular and relevant blog content for your website is one of the most important things you could do for your business to help increase your visibility on Google?

There are so many benefits, here are a few to help convince you:

Blogging helps improve your website’s SEO

Possibly the biggest benefit of blog writing is the impact it can have on your website’s SEO. You can have the most beautiful website or product in the world, but if nobody can find you, they will never know. Google loves new content! Each time you upload fresh and relevant new content as a blog post to your website, it will crawl your site and rank it higher on Google for your chosen keywords.

Blogs drive traffic to your website

Blogging is a fantastic way of attracting your target audience to your website for free. Each time somebody searches Google for information, they must ask a specific question and Google returns a set of closely matched answers. By considering your target audience and what they may search for, you can position yourself to be able to closely provide the content products and services they need.

Blogs help build trust with your customer

We all know the saying, “People buy from people “. As cliché as it may sound, people really do choose to use and recommend those they know, like and trust. However, it takes time to build trust, first you need to earn it. Blogs are a fantastic way to help gain the trust of your customer, by enabling you to create content that is of value to them and adds a personal connection so that they can get to know the person behind the brand. Once they begin to get to know you and start to like you, they will start to trust you, believe in you, and then they will start to recommend you.

Blog content can be repurposed

Another benefit to writing blog content for your business is that the content can be repurposed and used in many ways across your marketing. So, whilst it can take time initially to sit and write a load of copy, in the long run, it can save you time in your marketing efforts because a lot of the content has already been written.

I get it… writing effective blog content is not easy! It takes serious time, energy, and planning, and when you have a million and one other things to be doing, that amazing blog post idea that came to you in the middle of the night a few weeks ago gets pushed back yet another week, and so on. Sound familiar?

If you would love to start building a regular blog for your business but would like some help with your copywriting, please do get in touch. I would love to help.