4 reasons AI will never replace content & copywriters
Whether we like it or not, robots are becoming increasingly entwined in our everyday lives, and thanks to advances in modern technology, they are becoming more intelligent than ever.
AI (Artificial Intelligence) technology has become so advanced it can now diagnose and prevent health issues that could go undetected and lead to diseases and cancers.
As a small business owner, you may be searching for ways to reduce business expenses due to increased energy costs and a rise in the cost of living. And with the introduction of ChatGPT and other AI tools, you may wonder if you can use them to support your business and reduce costs.
However, before you dash off to ditch your social media manager or copywriter, there are a few key things to consider if you want to avoid hindering the success of your business.
AI lacks emotional intelligence
Copy that speaks the same language as your customer should be relatable.
AI writes with a high IQ and can produce pretty accurate text. However, it lacks emotional intelligence. So the content comes from a place void of human emotions, life experiences, fears and desires.
It is hard to produce compelling and engaging copy that will relate to your reader if you do not understand them or know what makes them tick.
As a writer, I write from the heart to the heart of my client's audience to build trust and rapport.
Risk of duplicated content
Compelling web copy should be unique to your business and written with an understanding of the challenges and needs of your audience.
If you use AI to write your web copy, you risk producing generic duplicated content that does not connect with your audience and may be on multiple websites.
Google can penalize your website and lower its SEO ranking if it detects duplicate content.
No business knowledge
AI might be highly intelligent, but it does not understand your business.
Most of the content I write for my clients is about their businesses, their products and services and how these can help their customers. This information takes time to learn and understand and even more time to write and communicate..
Using AI still demands time
AI can be a beneficial tool that can help generate ideas, assist with research, and remove the dreaded blank page of doom so many people struggle to get past. But using AI still takes time, energy, and focus. Three things so many business owners lack. And the content AI generates still needs to be tailored to your business.
So, if you're considering using ChatGPT or similar AI technology, it's important to remember to use it as a tool to assist. There is so much more to writing content and copy for your business that goes far beyond simply filling a page with words.
There is a place for the assistance of AI with content writing when used correctly, but it will never entirely replace the need for the human touch and heart when it comes to delivering the voice of your business.
If you need support for your business and are not prepared to hand over the task to a robot, I offer a range of affordable content support packages. Whether you need help with social media, email marketing, blog writing or web copy. I would love to help.